blog
Images Are Powerful Communicators
Ask any storyteller and they’ll tell you: images are a powerful way to communicate an idea. Why do images work? Vision is our dominant sense. Seeing takes up to 50% of our brain’s resources, making us literally hardwired to respond to images. While you can argue that text is also visual, it’s images that do […]
Facing Our Addiction
“We have an addiction to fossil fuels, and it’s not sustainable.” – David MacKay, Chief Scientific Adviser to the UK’s Department of Energy and Climate Change To many of us, this statement seems obvious, and we’ve heard it echoed a million times. Fossil fuels are finite, and clearly can’t be used forever, and though useful […]
Why we’ve already won.
People have been asking me: “What are your indicators of success? What are your milestones?” Similar questions come up in grant applications. The answers they’re typically looking for include: X number of emails sent through our system, Y dollars raised, a community passing our by-law, another country taking on our campaign, etc. We’re a bit […]
Welcoming the Team — Meet Penny…
Our Horizon would like to extend a warm welcome to Penny who joined the team as Chief of Communications a few weeks ago. Rob asked her a few poignant questions to get to know her a bit better… Look forward to frequent blog posts from our team starting next week. Tell me a bit about […]
