We work with governments to get climate change labels on gas pumps.

To learn about climate change & air pollution disclosures on gas pumps, please take the time to watch this hour-long talk by Rob Shirkey. He has given lectures on the topic across North America and has been featured in media all over the world.

Why is this important?

The first step in addressing any problem is to honestly face it. That’s exactly what our disclosure labels do. After all, if we don’t even have the courage to face what we’re up against, what hope do we have in addressing the problem? We just hit 400 ppm of CO2 in our atmosphere and are motoring past it. It’s time we #FaceTheChange.

Connect the dots.

We’re running out of time with climate change. We need something to shake us out of our sense of complacency. This is it. The labels create feedback by taking faraway consequences and bringing them into the here and now. Their placement on a gas nozzle takes a problem of diffuse origins and locates responsibility right in the palm of your hand. Finally, the idea communicates the hidden costs of fossil fuel use in a qualitative way; the labels provide information to the marketplace to engage our sense of humanity in a way that a price increase of a few pennies at the pump never will.

label-low_4Label - Caribou - 300x300

Low cost, high impact.

Many approaches to climate change cost billions of dollars. Our sticker costs just pennies to print. You can do all the pumps at a gas station for a dollar or two and all the gas stations in a city for a couple of hundred dollars. Given that we’re now on the hook for billions in adaption costs, it would be fiscally imprudent to not do this on the mitigation side. Our idea is quite possibly the least costly climate change intervention on the planet.

Municipalities can lead.

Municipalities can use their licensing powers to require gasoline retailers to place the climate change labels on their gas pumps. Communities can also support the idea by passing a resolution calling on other orders of government to require these labels on gas pumps across the province and country. Since launching this concept in early 2013, communities across Canada have endorsed it. Several cities in the United States are also pursuing it. Local governments on Canada’s west coast are now implementing the idea in their own communities. With the warning labels on their cigarette packages all over the world, this concept has been primed to go global too.

Label - Ocean Acidification - 300x300Label - Asthma - 300x300

The shift.

The labels will cause some individuals to reduce their greenhouse gas emissions but, more importantly, they will create a shift in our collective demand that will facilitate meaningful action on climate change. Politicians will have more popular support to pass climate change legislation and businesses will innovate to meet the needs of a shifting market. The idea is a game-changer.

We want to take your example global!

Since launching this campaign, we’ve been featured in media all over the world. We know this idea has legs. We want cites and towns across North America to show leadership by implementing these labels in their own communities. For a list of campaign milestones, please go here. We’re now working on building a global database of politicians’ emails so we can share the idea with legislators around the world. We plan on sending this email in the spring of 2016.

Back to Top